The Power of Influence - Cooper Munroe - The Entrepreneur Gene - Ep # 18
In this episode of The Entrepreneur Gene, host Laurie Barkman speaks with Cooper Munroe, CEO of The Motherhood, a leading influencer marketing agency. They delve into Cooper's journey from corporate PR to creating The Motherhood, sparked from a blog post about Hurricane Katrina. Cooper discusses the unique challenges and attributes of women entrepreneurs, the evolution of influencer marketing, and her commitment to paying influencers for their valuable work. Tune in to hear how Cooper transformed her vision into a thriving business and what she envisions for the future legacy of The Motherhood.
Takeaways:
- Entrepreneurs should aim to find the balance between time and treasure early in their journey to avoid burnout and ensure the sustainability of their business.
- Work towards making your revenue stream more predictable. This can help in financial planning and provide stability for the business.
- Storytelling can be a powerful tool for connecting with your audience. Consider how your business can leverage storytelling to build a strong brand and engage customers.
- Always ensure that those contributing to your business, especially influencers and content creators, are fairly compensated for their work. This can foster loyalty and a positive working relationship.
Quote of the Show:
- “I love the storytelling piece of it. Absolutely love it. I love giving voice to people who don't necessarily or historically have a voice with those who are selling to them.” - Cooper Munroe
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Website: https://www.themotherhood.com/
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